Our Story
Trusted supplier since 1984
For centuries the fishermen of Northern Norway have honed their skills in catching the finest white fish from the fresh, cold seas of the arctic. Always with respect for the environment and the produce.
We source only quality fish, landed by small coastal vessels. Returning from fishing trips that only last hours, the catch is professionally handled to make sure the quality is optimal when delivered to our customers.
Our foundation is the products landed by North-Norwegian fishermen, benefitting from a centuries-old tradition, with knowledge and expertise passed down from generation to generation.
“From the very beginning, Norfra’s mission has been to bring the highest-quality fish delicacies to markets around the world — benefitting Arctic communities whose livelihood depend on the sea, and consumers.
Steinar Eliassen
Founder, Norfra (1984)
Knowledge and Experience
The quality we deliver is based on traditions passed down through generations. We work continuously with fishermen, producers and transporters to inform, teach and update them on new regulations and quality standards.
The right quality, at the right price, at the right place, at the right time.
Being one of the larger exporters in the North of Norway, we are continuously updated on what is happening in the market. Our experienced sales team is standing by 24 hours a day to get you the best quality.
We proudly stand by our words: Quality Seafood. Always.
Who We Are
Norfra A/S was established in 1984. We produce and export about 12,000 tons each year from the North of Norway. Our main products are fresh white fish, fillets, king crab and salted fish.
The mother company, Norfra A/S, is based in Troms and has three daughter companies operating our factories: Nordvågen AS, Torsvågbruket, and Nic. Haug.
At our factories, experienced leaders and foremen work in continuous contact with fishing vessels, and efficient logistics ensure that consumers receive exactly the quality and products they expect.
“At Norfra, we focus on delivering the highest quality seafood while strengthening our long-term relationships with fishermen and customers. We know this industry demands both resilience and responsibility — from sustainable raw material sourcing to understanding global markets — and that commitment is what will carry us forward.”
Bjørg Helen Nøstvold
CEO, Norfra
Our Team
Just like our products, our people also come from the Arctic. With strong local roots and a shared passion for quality, we make sure great seafood finds its way from cold northern waters to customers around the world.
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Mads Harald
Fagerborg KvienFoU ansvarlig
1984
Established
2.000.000
Tons anually
3
Factories
Sustainability & Transparency
Sustainability isn’t just a buzzword for us—it’s at the core of everything we do. From responsible fishing practices to supporting local communities, we’re committed to protecting Norway’s marine resources.
In 2023, we proudly opened Norway’s first wildfish visitor centre, Bruket – Fish Factory, located in Nordvågen. Far from an ordinary museum, our visitor centre is designed around experiential learning, creating unforgettable activities that engage all five senses and challenge visitors’ minds.
Most importantly, we showcase the authentic side of our industry and offer complete transparency in our production and operations.
Zero Waste
All by-products reused.
Quality Approved
Random quality checks before shipment.
Transparency
Open facilities and visitor centre.
Responsible Sourcing
Coastal vessels and short trips.
Want to learn more?
Contact us or visit our facilities.